Coca Cola - rPet bottles

Creating Impactful Video Content: Coca-Cola’s Eco-Friendly rPET Bottles Campaign

We enthusiastically partnered with Underscore, a leading creative media and production agency, to create an engaging campaign video for Coca-Cola.. This video showcases Coca-Cola’s strong commitment to sustainability, focusing on their fully recyclable, eco-friendly rPET bottles.

To begin with, we aimed to produce an informative and visually captivating video. Therefore, we incorporated sketch-style animations and organic doodles to vividly illustrate the recycling process. This approach not only brought the concept to life but also ensured an authentic and relatable look and feel. Additionally, the playful style contributed to a more engaging and memorable experience for the audience.

Moreover, our primary objective involved raising awareness about recycling while promoting eco-conscious practices within the business community. To achieve this, we designed the video as a business-to-business (B2B) communication tool. Specifically, the content targeted Coca-Cola’s Dutch branch, helping them present their 2021 sustainability plans directly to corporate partners and clients. In doing so, the video successfully conveyed key environmental initiatives and inspired sustainable action.

Furthermore, this collaboration emphasized Coca-Cola’s proactive approach to eco-friendly practices. It also highlighted how creative media can effectively communicate vital environmental messages. As a result, the video did more than just inform—it inspired action and encouraged corporate stakeholders to engage with Coca-Cola’s sustainability goals.

Partnership

Ultimately, the project demonstrated how strategic partnerships and innovative storytelling can support meaningful environmental initiatives. By working closely with Underscore, we ensured that every element of the video contributed to Coca-Cola’s vision for a more sustainable future.

Final product

All things considered, the final product stands as a powerful example of how creativity and sustainability can align to drive impactful business communication. In conclusion, this project not only delivered compelling content but also strengthened Coca-Cola’s message of corporate responsibility.

Credits:

Production by: Underscore
Motion Graphics by: Editz