{"id":89016,"date":"2021-01-29T11:29:21","date_gmt":"2021-01-29T10:29:21","guid":{"rendered":"https:\/\/editz.nl\/creative-concepting\/"},"modified":"2021-06-10T11:45:34","modified_gmt":"2021-06-10T09:45:34","slug":"creative-concepting","status":"publish","type":"page","link":"https:\/\/editz.nl\/nl\/creative-concepting\/","title":{"rendered":"Creative concepting"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1610534043198{margin-bottom: -5% !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-156269&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-center&#8221;]Creative Concepting[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1610112022890{margin-top: 100px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-156269&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-center&#8221;]Creative concepting[\/vc_custom_heading][vc_column_text]<span style=\"font-weight: 400;\">Voorbereiding is alles. Daarom nemen we dit <\/span><span style=\"font-weight: 400;\">proces zeer serieus. We benaderen een project op een <\/span><span style=\"font-weight: 400;\">flexibele en diverse manier, bewust van het brede<\/span> <span style=\"font-weight: 400;\">spectrum aan mogelijkheden dat kan worden toegepast op het<\/span> <span style=\"font-weight: 400;\">grondwerk van een concept. Deze fase wordt <\/span><span style=\"font-weight: 400;\">pre-productie genoemd en vindt, zoals de term suggereert, <\/span><span style=\"font-weight: 400;\">plaats voorafgaand aan de opname van een bedrijfsfilm of f<\/span><span style=\"font-weight: 400;\">ilmproject. Het is waar idee\u00ebn en elementen <\/span><span style=\"font-weight: 400;\">door de kamer dwarrelen, door een creatief filter<\/span> <span style=\"font-weight: 400;\">gaan en uiteindelijk versmelten tot een waterdicht plan &#8211; klaar voor<\/span> <span style=\"font-weight: 400;\">productie en klaar om vaart te krijgen.<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;88400&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/4&#8243;][vc_single_image media=&#8221;88395&#8243; media_lightbox=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image media=&#8221;88401&#8243; media_lightbox=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image media=&#8221;88732&#8243; media_lightbox=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image media=&#8221;88398&#8243; media_lightbox=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1610533998062{margin-bottom: -4% !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; css=&#8221;.vc_custom_1610533919183{border-bottom-width: -5% !important;}&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-156269&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-center&#8221;]Wat is creative concepting en hoe pakken we het aan?[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_separator el_width=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<span style=\"font-weight: 400;\">Creative concepting, to us, is the basis of all creative works. It\u2019s a space where thoughts and imagination can run freely and where any form of input is welcome. In approaching our projects, we like to bring renewable ideas to the table.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the process of creative concepting progresses, our pencil starts to turn words into sentences, shape lines into frames, and cluster sentences into a story.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Concepting can be done in countless ways <\/span><span style=\"font-weight: 400;\">\u2013<\/span><span style=\"font-weight: 400;\"> from drawing doodle notes to entire scenes. Imagination is key at this stage and we never try to limit its potential. We believe in an active lifestyle, which supports this mentality. It\u2019s this exact balance that helps us provide the brain with renewable ideas, so that we can always improve our products into something innovative.\u00a0<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<span style=\"font-weight: 400;\">Sometimes the starting point of the concept is based on a corporate identity, in other cases it\u2019s the spirit in a music track or it touches on more global ideas. We do this either at our office or at an external location. As concepting ideas can develop in all kinds of directions, the good thing is that every project has a different and unique approach. The crucial ingredient is that you never think in terms of boxes or barriers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We always try to implement the color schemes, shapes and key features of a company, brand, artist or product into the project in order to visualize it in an authentic way.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1610533998062{margin-bottom: -4% !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; css=&#8221;.vc_custom_1610533919183{border-bottom-width: -5% !important;}&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-156269&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-center&#8221;]Een goed voorbeeld[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_separator el_width=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<span style=\"font-weight: 400;\">Een van onze<\/span><a href=\"https:\/\/editz.nl\/cases\/\"><span style=\"font-weight: 400;\">cases<\/span><\/a><span style=\"font-weight: 400;\"> richt zich op het samenvoegen van twee bekende muzieklabels: Spirit of Hardstyle en <\/span><a href=\"https:\/\/artofcreation.com\"><span style=\"font-weight: 400;\">Art of Creation<\/span><\/a><span style=\"font-weight: 400;\">. Alle artiesten van Spirit of Hardstyle verhuisden naar <\/span><a href=\"https:\/\/artofcreation.com\/\"><span style=\"font-weight: 400;\">Art of Creation<\/span><\/a><span style=\"font-weight: 400;\"> en werd een creatief collectief.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We zijn erin geslaagd om het samenvoegen vorm te geven tot een filmische videotrailer. Het was een uitdaging om de kijker een visuele combinatie van de twee labels te bezorgen. We hebben hun karakteristieke kleuren laten overgaan in de hoofdkleur van het label dat vanaf dat moment alle kunstenaars verenigde: Art of Creation. \u2018AOC\u2019 had een oudere uitstraling met veel stenen en symbolen in hun kunstwerken, en \u2018SOH\u2019 was kleurrijker en futuristischer.<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<span style=\"font-weight: 400;\">As you can see in the video, we started with some portrait shots of the artists all lined up with the colors from SOH fading into the color yellow as we slowly pass through the church (visually) of SOH.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all the artists are revealed, we swiftly dive into an animated rock formation combined with all the custom made runes from the self-created alphabet from AOC. As we pass by quickly, we slide the movement into small rock openings where we see each artist from the AOC label being illuminated. <\/span><span style=\"font-weight: 400;\">In the final shot, all the artists align perfectly with the AOC logo.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1610112022890{margin-top: 100px !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_single_image media=&#8221;88403&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h4>Credits:<\/h4>\n<blockquote><p>Production by: Editz<br \/>\nStudio: <a href=\"https:\/\/www.tungstenstudio.nl\">Tungsten Studio<\/a><br \/>\nGaffer: Ward Trommelen<br \/>\nBTS Photographer: <a href=\"https:\/\/edmkevin.com\">Kevin Verkruijssen<\/a><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1610534043198{margin-bottom: -5% !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":88787,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creative concepting - Editz - Creative Video Company<\/title>\n<meta name=\"description\" content=\"Creative concepting is voor ons de basis van alle creatieve werken. 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